Etro Resort 2023
Veronica Etro’s Swan Song as Creative Director of Women’s Wear Etro looked more like a mic drop: the fresh and charming collection she conjured up for seaside resort hit all the right notes and leave the viewer wanting more.
Etro, which passed the creative baton to Italian designer Marco De Vincenzo this month, paid homage to the brand’s positive, free-spirited attitude and colorful ethos while embracing newness, refining the eclectic codes of the house to make them accessible to a wider audience. . She stripped the patterns – including the signature paisley pattern – of their intricate detail or enlarged them to create streamlined yet dynamic graphics.
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It was also a commercially smart exercise. With getaway fever rising and travel rebounding, resort destinations and vacation apparel hold great potential for retail and fashion in general, but have proven to be a godsend for the brand. Italian, which has a nomadic spirit deeply rooted in its identity.
The kaleidoscopic and bohemian universe of Etro corresponds to the demand for a cheerful and easy chic wardrobe for stays in these places. As a result, while the company has stepped on the accelerator pedal by opening a series of temporary stores and custom beach clubs in summer hotspots such as the Hamptons, Mykonos and Capri over the past two years , the designer seized the moment to explore alternative ways of serving these consumers and welcoming new ones.
“We wanted to make things easier also for those who are not used to wearing heavy prints and patterns,” Etro said at a preview in Milan, while showing off a blazer and Bermuda shorts matching splashed with colorful waves – one of the results of cashmere. retool.
Elsewhere, the pattern was liquefied or transformed into a vibrant floral print on breezy dresses, pants and a sequined crop top, all of which evoked a psychedelic vibe in keeping with the brand’s beloved 70s reference.
Opting for elongated and simple silhouettes, Etro further channeled a sense of freedom and carefree mood in flowing silk dresses, cotton maxi dresses, off-the-shoulder ruffled tops, pretty crochet ensembles and embroidery separates. English. The brand’s essentials, ranging from masculine striped shirts to finely embroidered or sequined vests, have reinforced the possibilities of mix-and-match.
While reinvigorating the mainstays, Etro offered a multi-faceted range that left room for self-expression and pleasure. More importantly, she conveys not only a rich heritage but also a precise aesthetic to De Vincenzo. With the Italian designer’s color sensibility and guidance from experienced Etro siblings, it will be interesting to see where the brand goes next.
Launch the gallery: Etro Resort 2023