Hilton pop-up hotel room at the RBC Canadian Open
TORONTO—Golf lovers, have you ever dreamed of waking up in the middle of your favorite golf course? Hilton just made it a reality.
During this year’s RBC Canadian Open, which took place June 6-12 in Toronto, Hilton Hotels debuted its first-ever “Hilton on the Green”, a one-bedroom pop-up hotel room room located just off the third hole of the renowned St. George’s Golf and Country Club. The unique activation aims to be the ultimate golf experience for fans, with highlights like a personal concierge and golf cart, gourmet meals delivered directly to the room, breakfast in bed and views of the the putting green.
Hilton’s partnership with Golf Canada, the presenting association of the RBC Canadian Open, dates back to 2019, said Jennifer White, Director of Destination Marketing at Hilton.
“This year’s RBC Canadian Open is an exciting stage on which to showcase Hilton’s innovative spirit and, in collaboration with [advertising agency] FUSE Create, we conceptualized the world’s first hotel room available directly on the course of a PGA Tournament,” she said. Photo: Courtesy of Hilton
The pop-up was constructed from Canadian materials and built on a custom trailer system that was driven directly to the golf course, where it remained for the duration of the tournament. Guests could check into the space around 4 p.m. and had to leave by 10 a.m. the next morning; they also received tournament passes for the rest of the day.
Photo: Courtesy of HiltonHilton oversaw the design elements, which incorporated details from various Hilton properties.
“With 160 hotels available across Canada, Hilton wanted to offer a unique experience that brought a taste of its 18 different brands to Hilton on the Green, including Frette linens from Waldorf Astoria, Byredo Mojave Ghost bath products from Conrad and even DoubleTree cookies,” Blanc said.
To make a big impact in such a small space, White added that the team was “extremely intentional in the design, where every piece of equipment has a purpose and a place. We prioritized light and nature in the design. space, so the hotel room has 180-degree views of the course, thanks to the huge bay window and floor-to-ceiling sliding doors that open fully onto a terrace with a view of the third hole,” she explained, “The result is minimalist luxury, with an understated color palette, curved edges, and natural fibers that feel at home with the bucolic golf course setting.”
The bespoke hotel experience was open for three nights. TSN Let’s Talk Golf Canada‘s Mark Zecchino stayed on the first night, while two contest winners enjoyed the following two nights. The pop-up, which is currently in storage, will return later this summer at the CP Women’s Open at the Ottawa Hunt & Golf Club Aug. 22-28. Fans can register at hiltononthegreencontest.com for a chance to win their own stay.
For Hilton, creating these types of memorable, out-of-the-box experiences is more important than ever today.
“We know that travel can often be a high-stakes endeavor, especially as families, couples and friends begin spending time together after two long years of uncertainty,” White noted. “For Hilton, we know it’s important where you stay: you want a well-appointed room, helpful team members and an opportunity to relax and unwind.”
She added, “At Hilton on the Green, we wanted to show that Hilton can make staying a part of your vacation, business trip or wedding, no matter where you are staying in the world, even on the third hole of the RBC Canadian Open!” Photo: Courtesy of Hilton