A new luxury retreat has debuted along the beaches of Saint-Tropez. Directed by the Parisian design studio Notoire, the hotel La Tartane evokes a Provençal village and is made up of small houses with 27 rooms and suites designed to evoke the spirit of a family getaway.

“For this project, we wanted to create a real family vacation home, a cool, cheerful and lively place,” explains Jordane Arrivetz, founder of Notoire. “On the Côte d’Azur, there are many luxury establishments, but we always find the same sophisticated and somewhat overrated codes. For us, holidays by the sea are a form of freedom, simplicity and quality without fuss.

A palette of mint green, celadon, sunny yellow and faded pink pervades the interior of La Tartane alongside archetypal seaside-inspired motifs including stripes and depictions of corals and plants. “Everything mixes and meets in a deceptively random way to give a relaxed spirit,” adds Arrivetz. Like a family home, furnishings and artwork vary from room to room, while natural materials establish uniformity. Wooden benches, rattan chairs, travertine tables and embroidered textiles each compose a refreshing approach to luxury hospitality.

An open-air restaurant, outfitted with wooden floors, brass lighting, and travertine pedestal tables reminiscent of the early 20th century, sits at the heart of the property. The pool is located nearby, beyond a row of planters and accented by large wooden daybeds and fringed umbrellas that echo the terracotta hues found in the restaurant. Frescoes by Brazilian artist João Incerti also enliven the site’s outdoor spaces.

The accommodations are spread over six small houses named after figures and muses of the Café Society era, such as Ernest Hemingway and Peggy Guggenheim. Five configurations cover the 27 rooms and suites, the latter comprising two to three floors. In addition to floral cushions and striped armchairs, whitewashed beams and wooden roofs are contrasted by vibrant colors – including almond green, pastel pink and bright yellow – which amplify the southern color story from France.

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