How Resort Wear is expanding its retail presence in India
Resort wear may have originated with wealthy designer clients taking luxury vacations to sunny, exotic locations in the dead of winter, but in recent decades it has evolved into so much more. No longer limited to inter-seasonal capsule collections, resort wear is now an industry in its own right, the sole focus of many brands and designers, and available year-round.
In India, the market has always been small and niche, with seasoned travelers supplementing their holiday wardrobes with pieces from their trips abroad. Post-pandemic, the Indian resort wear market has never been stronger or more exciting with its offerings. From high-end established brands to smaller independent designers, there’s a wide range of choices at all price points with new names popping up every month.
Goa has always attracted its fair share of international hippies, hipsters and luxury seekers. Today, it has become one of the top destinations for domestic tourists looking to plan long weekend getaways. It is no longer limited to seasonal visits by foreign visitors and has become a year-round destination. And it’s not just Goa, the Indian traveler has rediscovered other beach destinations during the pandemic – from Alibaug to Kovalam and even smaller towns like Mangalore and Bekal. This has propelled the Indian resort wear market to new heights as dressing for the beach has become a major trend. Everyone wants to make the most of their post-Covid holiday and create as many special memories as possible – and dressing for the role certainly adds to that.
Previously, shopping in Goa was limited to the famous night markets and a few high-end boutiques. Today, the retail landscape has evolved with a wide variety of options – from restaurants partnering with brands to create attractive boutiques in their space, to multi-designer stores located in all major tourist areas and markets of all kinds on different days of the week – from local vintage to high-end retail bazaars. The focus is on beachwear, with swimwear, cover-ups and kaftans being the perfect impulse buys because they can be worn right away. Offers such as matching sets, flowy maxis and fun printed shirts also work really well, as these outfits can be worn at home and incorporated into our normal wardrobes given India’s hot and tropical weather throughout. the year.
It’s not just tourist resort towns that are focusing on resort wear – online shopping platforms are seeing a huge surge in this segment as well. People are excited to travel again, dress up and take great photos and planning a vacation wardrobe has never been more important. Even wedding shopping portals have realized the importance of having a vertical resort outfit for all honeymoon planning, which is a fun respite for many from the stress of wedding shopping. Instagram has also been a solid growth path, with many brands focusing all of their marketing efforts and spending on this single platform.
India has always had the ability to create beautiful resort wear with many high end brands such as Love Shack Fancy and Free People making much of their designs in India – making the most of our handcrafted techniques – of highly skilled craftsmanship and embroidery. Today, with growing domestic demand, this segment is set to thrive, with innovation, sustainability and affordability becoming key aspects of the industry.