Italian alpine resort uses the sounds of nature to attract tourists

At a time when social media and all advertising platforms are full of exquisite visuals, a beach resort in Italy has decided to focus on a whole different meaning.

To seduce summer visitors, the alpine resort Courmayeur Mont-Blanc is launching a tourist campaign entirely based on sounds on the theme of nature.

The track includes audio from the flora and fauna of the area!

The idea was conceived by musician Max Casacci, a member of the Italian rock band Subsonica.

The music will contain the ambient sounds of Val Ferret and Val Fény which are at the foot of Mont Blanc, the chirping of birds, the gurgling of waterfalls, and the sound of the wind.

Sounds exciting, right? Get ready to listen to high quality ASMR music to calm your mind.

The soundtrack promises to transport listeners to the Alps, wherever they listen to the song.

A respite for nature lovers and peace seekers, this trail will help them feel away from the crowds and hectic city life.

The tourism promotion campaign is available on Spotify, on the Courmayeur site, in several European countries until August via a QR code.

This peaceful soundtrack can invite many travelers and tourists who don’t like common tourist spots.

Travel and tourism have exploded over the decades.

However, with too many people visiting certain places, there has been a problem of over-tourism which threatens the natural habitat of the affected regions.

Recognizing this quickly, many travelers avoid tourist spots and seek out offbeat destinations.

More and more urban people are frustrated with their fast-paced life and often seek free time in the mountains away from all the hustle and bustle.

In response to the growing need for tranquility during vacations, some parks and green spaces in the United States that provide tranquility are listed by an American association as “quiet parks”.