Saint Lucia breaks records with visitor arrivals, local events and hotel developments
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Tourism is growing and thriving in Saint Lucia as the winter holiday season approaches, according to the Saint Lucia Tourism Authority.
This year to date has seen record visitor arrivals, the return of events and a significant number of tourism developments.
“Our record July tourism figures, coupled with our successful carnival events this summer, have set the stage for what is shaping up to be an incredible winter tourism season for Saint Lucia,” the Minister of Tourism said. , the Hon. Dr. Ernest Hilaire.
“Our local community is engaged and we welcome visitors with new tourism opportunities, our renowned cuisine and, most importantly, our famous Saint Lucia hospitality.”
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Breaking records with international visitors
In July 2022, Saint Lucia recorded over 39,000 visitors, the most remarkable performance and the highest number of stay arrivals over a period of one month since the start of the Covid crisis.
By the end of July, Saint Lucia had picked up 80% of 2019 arrivals from global markets.
● The United States recorded the highest arrivals on record, surpassing 2019 levels for five out of seven months, from January to July, four of which broke records. The final August figure is expected to be just as strong.
● The European market is also eager to return to Saint Lucia. The UK surpassed 2019 levels in March and April and was only below 3% of July 2019 arrivals.
● These arrival figures are significant as they show that tourism in Saint Lucia is not only back, it is indeed growing and thriving.
● In addition, St. Lucia’s independent culinary and catering sector reported July as its best performing month this year.
Air travel from international markets has been exceptional, reflecting airlines’ confidence in our island’s recovery.
This summer, Saint Lucia had 72% more seats than in 2021 and exceeded 2019 levels by 9%. As 2019 was a banner year, this indicates that the Saint Lucia airlift is extremely powerful.
We continue to work closely with airlines to increase the frequency of flights from our main food markets – and to introduce air travel from new cities as well.
SAINT LUCIA IN DEMAND: EVENTS ON THE RISE
The joyful sound of St. Lucia’s carnival has been heard across the Caribbean and around the world this summer.
Saint Lucia welcomed over ten thousand visitors during the Carnival festivities, soaking up the return of this beloved cultural event.
It was the first major international event since the pandemic, and it set the stage for the return of other events, such as the highly anticipated Saint Lucia Jazz & Arts Festival.
As previously announced, the Saint Lucia Jazz & Arts Festival will return May 5-14, 2023 after a three-year hiatus.
The festival will return to its original format, including R&B, hip hop, reggae and Latin music – as well as a showcase of local artists. The lineup promises to be exciting and will soon be announced to the public. This will be a must-attend event for all music fans.
HIGHLIGHTS OF TOURISM DEVELOPMENT
Saint Lucia continuously offers new vacation options to visitors and develops experiences that showcase the culture of Saint Lucia and also involve our local communities in tourism activities.
We are delighted that our rapidly expanding adventure offerings have recently earned us the designation of the world’s premier Caribbean adventure destination.
We recently added more mountain biking experiences and off-road activities like our Three Peak Challenge which involves climbing the Piton Mountains and Mount Gimie.
Saint Lucia is a hotspot for hotel growth, with several international brands committing to new hotels, and developments in our local sector and hotel expansions.
Highlights include the new Sol Sanctum resort complex; Zoëtry Marigot Bay St. Lucia will open on December 1 as the island’s first AMR Collection resort; and in March 2023, the East Winds resort will begin a major expansion with 48 new rooms and a renovation of 26 cottages.
STRONG GLOBAL MARKETING EFFORTS
Our teams in Saint Lucia and around the world work 24 hours a day, 7 days a week, every day of the year, to market Saint Lucia to an international audience.
Saint Lucia attracts visitors for its renowned diving and adventures, romantic experiences, weddings and honeymoons, and family travel.
Our sales, marketing, public relations and advertising teams study tourism trends in our key markets and develop creative programs that help St. Lucia stand out among the crowded Caribbean and hot-weather vacation market.
These programs inspire first-time and regular visitors to experience our diverse and authentic activities like the rainforest, mud baths and our beloved Pitons; our truly unique resorts; and our welcoming people.
For example, our commercial tours were back in force this summer in the United States, Canada and the United Kingdom.
These immersive experiences have brought island culture, music and cuisine to the big cities.
As the winter tourist season approaches, the Saint Lucia Tourism Authority will continue to work with local and international partners to enhance the island’s reputation and increase visitor numbers.
THE SOURCE: Saint Lucia Tourism Authority
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